You have only seconds to grab their attention before they hang up. Introduce yourself: Quickly introduce yourself and explain why you’re calling.Start with asking the prospect for 60 seconds of their time: Start by asking permission to speak with a prospect to build rapport and show respect.Think about location, too, as local businesses tend to be more receptive to fellow locals. Identify industries that have a problem your product can solve. Build a prospect list: Research who will get you the best results.Do you want to secure an appointment? Will the appointment be an in-person meeting or a video call? Will it be a more in-depth phone call? Determine your goal: Figure out what you want the outcome of your call to be.Use these tips as a guide when writing your cold call script. What do you say in a cold call? Anyone can write a cold call script, but writing one that makes you sound human takes a lot of work, preparation, and planning. How to create a cold call script in 8 steps Do answer: Ensure the next steps are clear during the end of your call.Don’t answer: Leave a compelling message to entice them to call you back.Sometimes, people won’t answer the phone if they don’t recognize the phone number. It’s also important to make sure there’s a way and a reason for a prospect to follow up. Practiced: There’s something to the saying, “Practice makes perfect.” The more swings you take at the golf ball, the more likely you are to get a hole in one.No matter what happens, always remain positive. Positive: A great attitude goes a long way.Prepared (for objections): Objections are common, so practice handling them until your responses are seamless and natural.Add personal elements to your scripts that will impress prospects and allow you to pivot based on their response. Personalized: The flipside of the former tip is that you don’t want your call to come across as too scripted.Scripted (to an extent): Each scenario will vary, but having a script ready can help you know what to say to navigate your way to a sale.Try to find similarities between the prospect and other customers with whom you’ve had success. Researched: Before you start making calls, it’s best to know who you’re calling. Here are a few elements that make for a successful cold call: Getting caught without a plan of action can kill a sale and leave a bad impression of your company on the customer.
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